125 Prince Street
Alongside a small creative team, we developed the Reddy store concept, design language, collateral materials, in-store experiences, and launch activation. Our work embraced a modern aesthetic, sustainability, and tech functionality, aligning with Reddy’s brand pillars. Within a month, we created and launched Reddy’s first retail store, which can be currently found at 125 Prince Street.

Design Exploration
Our design embraces Reddy’s primary colors: red, white, and black. We gave Reddy a more modern look by reshooting lifestyle photography, illustrating product schematics, updating type styles, and designing new layouts. Our new design language captures both pet and parent bond moments, with the functionality of Reddy products.

Photography
Shot by Jake Stangel, Reddy’s new photography captures our urban millennial audience and their dogs in everyday city adventures. The imagery also displays the shared style between owner and dog.

Reddy Store
The following imagery captures the live Reddy Store at 125 Prince St., NYC. In addition to providing ourin-store creative direction, our team also developed a number of in-store experiences. Ranging from edible puppacino bar to customizable Reddy fashion to an instagram station.

Launch Activation
To introduce Reddy to the SoHo community, we created a launch activation called “Follow Your Nose.” We created a scent trail for dogs leading to the Reddy store. We placed scented guerilla paw decals on the ground. Wild postings with directional language were also posted along the pathway. To kick off opening day, we gathered a flash mob of NYC dogs and owners to walk to the Reddy store, capturing the eyes and interest of the community.